design thinking methodology

In essence, you will learn to

• discover and understand user issues
• find creative solutions to the biggest issues
• build and test a prototype

Introduction to the Design Thinking concept and examples

At the beginning of the workshop, we show a brief presentation of why Design Thinking has become one of the most popular innovation methods, combined with specific examples of Design Thinking solutions.

Problem understanding and definition

The Design Thinking exercise starts with in-person exploration to find out where customers‘ issues lie. Once we have insights from customer interviews and observations, we can turn these pain points into a prioritized list of goals for what the new product or service should achieve and for whom specifically (Personas) we are going to create it (“How might we statement”).

Ideation phase

Rather than just building the first solution that comes to mind, Design Thinking encourages you and your team to investigate options and build on multiple people’s ideas. Combined, those ideas are likely to generate a better overall solution than if any one individual just sat in a room and tried to fix things themselves. Ideation takes many forms but is at its core a variety of moderated brainstorming activities.

Prototyping and testing

Paper prototype creation and usability testing are fast, cheap, incredibly easy ways to see whether we covered all the angles of the problem statement. The prototype`s main purpose is to serve as a communications tool, that enables us to receive qualitative feedback. Based on the feedback, we understand what changes we need to make to move our solution forward.